Gourmet Bakers Pakistan - 8514 Words

Introduction INDUSTRY ANALYSIS The food items industry has been rising constantly at a considerable rate and the eating habits of people are changing over time with the changing life styles. With the growing trend of having light snacks with tea in the afternoon and other ready made snacks for a meal instead of the traditional meals of curry n bread, the demand and consumption for the products of this industry is growing rapidly. Apart from that as more people and youngsters are working especially the women, their daily lives are becoming very fast and they don’t have time to cook at home. Due to this reason more people are now seeking convenience goods, which act as a alternative to the traditional meals. Although people are†¦show more content†¦Gourmet currently has 5 production units in operation out of which 2 are producing bakery items, 2 are producing dairy products and sweets and out of these two one unit is also acts as the head office. And one unit is producing beverages items. The daily sales of Gourmet are approximately PKR 30 million excluding restaurants. Gourmet restaurants The restaurants are located in: †¢ Faisal Town †¢ Defense Z-block The restaurants have no relationship with Gourmet in terms of collateral functioning. They work as two different entities. The restaurant have there own food suppliers. Water bottles are only product which is supplied to the restaurants by Gourmet factories. Gourmet started their business started their business from sweets and bakery products. After occupying the market they moved to beverages, ice cream and snacks. In future they are looking to work with the product of Pickles, Spices and chocolates. And they are looking forward to expand their outlets in Faisalabad, Rawal Pindi, Gujrawala and Islamabad. Structure (organizational hierarchy) [pic] Location of office/factory Gourmet has 5 production units in Lahore: âÅ"“ 1st unit of Sweets, Milk and ice cream at (73-F Quaid-e-Azam Industrial State). âÅ"“ 2nd unit of bakery products (Quaid-e-Azam Industrial State near Humdard Chock). âÅ"“ 3rd unit baker’s products (Muhammad Pura (Mauchi Pura) near Abuzar Tower, Town Ship ). âÅ"“ 4th unit of beverage (SunderShow MoreRelatedGourmet Foods2609 Words   |  11 PagesExecutive summary of Gourmet: Introduction: Gourmet bakers and sweets is the top food retail chain of Lahore. Lahore is the second largest city of Pakistan fabled for its customer aliment and amorousness for eating. Gourmet is the number one brand in the market of bakers and sweets due to its quality and valuable services. Before 1984, Mr. Nawaz Chattha was the employee of the Shezan bakers at the post of manager. While he was doing his job, he decided to start his own businessRead MoreNirala Sweets Sucees Story4947 Words   |  20 PagesDefense of Recommended Strategy............................................................22 SECTION 1 INTRODUCTION OF THE COMPANY History In 1940s, a new brand NIRALA began to operate when Mr. Taj Din migrated from Amritsar, India to Lahore, Pakistan. He settled in one of the busiest areas of Lahore, The Meva Mundi, which was basically a market place where people came from large distances to sell their goods. Mr. Taj Din had an entrepreneurial spirit and saw an opportunity to provide food toRead MoreSecret Recipe Plan10552 Words   |  43 PagesRecipe Analysis Secret Recipe, a popular lifestyle cafe chain, has become a household name following its debut in 1997. Secret Recipe has successfully established in brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Pakistan, Brunei and Australia by virtue of its fine quality cakes, fusion food and distinctive service. A leading and largest cafe chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JKIM), Secret Recipe in committed toRead MoreSecret Recipe Plan10568 Words   |  43 PagesRecipe Analysis Secret Recipe, a popular lifestyle cafe chain, has become a household name following its debut in 1997. Secret Recipe has successfully established in brand name in Malaysia, Singapore, Indonesia, Thailand, China, Philippines, Pakistan, Brunei and Australia by virtue of its fine quality cakes, fusion food and distinctive service. A leading and largest cafe chain in Malaysia, with Halal certification awarded by Jabatan Kemajuan Islam Malaysia (JKIM), Secret Recipe in committed toRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pageschronology of functionality rolled out across global websites Amazon.com Books Music/Video DVD/Rental* Video Games Software Electronics Toys Baby Tools Hardware Kitchen Housewares Magazines Ofï ¬ ce Products Apparel Accessories Sports Outdoors Gourmet Food Jewelry Watches Health Personal Care Beauty Musical Instruments Third Party Sellers Marketplace Merchants@ ‘95 ‘98 ‘98 ‘99 ‘99 ‘99 ‘99 ‘00 ‘01 ‘02 ‘02 ‘03 ‘03 ‘03 ‘03 ‘04 ‘04 ‘00 ‘02 Amazon.co.uk ‘98 ‘99 ’99/’04* ‘00 ‘01 ‘01 ‘04 ‘04